But then the pandemic hit, weddings were canceled, and other events fell off the calendar indefinitely. To ensure cash flow, Zhong decided to dedicate his second company to selling fashion catered to the times. In early May, he rolled out online fast-fashion retailer Blush Mark. Despite the talk of Gen Z prioritizing values and breathing new life into corporate social responsibility, when it comes to fashion, many are gravitating to cute, cheap things that will resonate on social media. That was before the company faced allegations in June of paying low wages and providing unsafe working conditions at its supplier factories, which reportedly cut its market value in half. The company has a pool of 70 unpaid microinfluencer-level ambassadors who post Blush Mark looks weekly, typically on both Instagram and TikTok, with some posting hauls on YouTube. Earlier this month , a post featuring Blush Mark by an influencer with 3, followers garnered 3.

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